How to Leverage Packaging as a Marketing Tool
The fact that 80 percent of purchase decisions are made impulsively and 70 percent are made in-store underscores packaging’s crucial marketing significance. What’s more, most experts agree that consumers view the package as an extension of the product.
So how do you leverage the power of packaging at retail? That’s where Bemis’ three-step approach comes in.
We’ll work with you to:
- Create a Call to Action
With all those decisions being made in-store, we’ll help you create packaging that is seen and heard above the clutter. - Enhance Satisfaction in Use
If the packaging is going to reflect on the product, make sure it reflects well. We’ll suggest ways to build in ease-of-use, convenience, portability…all the extras today’s consumers appreciate. - Build the Brand
Bemis produces packaging for every aisle of the grocery store, so you can create a consistent, dominant presentation across your entire product line to help build brand recognition and equity.