Bemis Flexible Packaging - Milprint Division

Add Visibility and Convenience with Customized Film Structures

Source: Bemis

Date: 7/27/2005

Does your packaging break through the clutter of features, flavors and sizes crowding the retail shelf?

Consider laminated structures with outstanding gloss, stiffness and color intensity to capture the consumer’s attention. Available as rollstock or premade bags, these structures are reverse-printed and designed to give your product a billboard appearance on shelf. Additional features can be incorporated, such as:

• EZ-Peel® opening feature allows pouches and bags to peel apart without perforations, similar to a chip bag.
• IntegraScore® easy-open technology initiates and guides scored tearing across the package, providing convenient opening for packages with slider zippers or tamper-evident hoods.
• Reclosable devices such as press-to-close zipper or slider zipper add storage convenience to keep your brand name in front of consumers throughout your product’s life.
• Die-cut handles add easy portability to bulky or awkward products like pet food or whole turkeys.

Packaging that attracts attention to your product while contributing to a positive consumer experience adds up to a marketing advantage that can help build your brand.

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